Villa Melnik Launches TV Ad Capaign

Just a few days before the holiday of St. Trifon Zarezan, saint of vinegrowers and winemakers, Villa Melnik launches a new advertising campaign, including a TV ad via bTV group media channels, outdoors advertising and a social medial.

The campaign is dedicated to food and wine pairings. The message of the ad is that for all good food, there is a suitable wine from Villa Melnik.

We invite you to bravely experiment with flavors, aromas, and textures and to discover the best combinations of your favorite meals with Villa Melnik’s excellent wines.

It’s up to you to decide whether you will unleash your creative genius in the kitchen, order takeaway at home, or eat out at a restaurant (hopefully, very soon again!)

In any case, the sensory experience for all senses becomes richer and more intensive when meals are paired with wine. And the ritual of eating – whether you are on your own, with your closest family, or in a larger group of friends – becomes so much more wholesome and rewarding.

Over the next few weeks, we will be sharing many ideas (together with some good friends) of how to best combine various foods with wines from the brands Aplauz, Bergule, Hailstorm, Rare Varieites, Orange Wine, and Family Tradition. Join us by sharing you favorite recipes and uploading photos on our Facebook and Instagram Pages.

We’d like to express our gratitude to the team that put so much effort and dedication into making this ad possible:

Agency: Garlic Sofia

Creative Director: Georgi Tsekov

Art Director: Miroslav Krastev

DOP: Konstantin Antonov

1st camera assistant: Zapriyan Kokilov

Gaffer: Vasil Stefanov

Decor: Martin Mihaylov

Food Styling: MIAM

VFX: Dimitar Itskov “Jimmy”

Music and Sound Design: Kaloyan Dimitrov

Voice: Momchil Dukanov

Color Grading: Nulla